Long-held cultural myths create additional challenges among many Latino families, sometimes keeping women from seeking medical help in a timely manner and sometimes just confusing facts from reality. “I’ve heard this myth a lot: If you get hit in the chest or you bump into something, you will get breast cancer,” Santiago says.
Another “dangerous myth,” Evans says, is that many Latina women think if their mother or maternal grandmother didn’t have breast cancer, they can’t get it. One popular way SHARE sets the record straight is through graphic novels or novelas, written in Spanish and English, telling the story of Latino characters who are facing cancer.
“I think what makes us so different is that we’re really out there interacting with our communities and listening to their needs and thinking of ways to improve our programming in accordance with those needs,” Santiago says.
Evans says the Pink Glove grant is special to them. “It recognizes our work in the Latino community, and it’s so wonderful to shine a spotlight on that.”
Community Impact Grant helps build referral pipeline
Also supporting its goal to advance access to healthcare for all people affected by breast cancer, the Medline Foundation awarded $25,000—one of 11 Community Impact Grants awarded this year—to the Breast Cancer Resource Center (BCRC) in Austin, Texas. BCRC empowers breast cancer patients and families with personalized support and compassion. Medline’s Pink Glove proceeds funded 25% of the BCRC grant.