“If you’re taking care of a parent who has had a fall or an accident, you see the Medline wheelchair or brand in the hospital,” said Medline Senior Manager of Retail Consumer Marketing Dawn Freitag. “It makes sense that when the patient goes home they want to continue using the same trusted products. This is especially true for patients with chronic wounds or conditions such as diabetes that requires ongoing supplies and care.
“Providing the full continuum of care gives us a real comfort level with the consumer,” Freitag said.
Meeting the evolving needs of families and caregivers
“Medline products also reflect what’s happening in the hospital and institutional side, as well as consumer trends and insights,” said Sicco. “We’re working to meet the evolving health needs of adults, families, aging patients and caregivers.”
Medline recently conducted a comprehensive study on consumer needs and trends in care, and in particular, the priorities of durable medical equipment users. The research found that half of these consumers live independently, the majority lead an active lifestyle, and three-fourths engage in some form of regular exercise or social activity.
“We know that many older consumers would prefer to age at home and want to equip their home with durable medical equipment,” said Freitag. “We also know that there’s a substantial segment of the population who are caregivers, often working full time and taking care of children and a parent or loved one. There’s a huge need for ease. These caregivers need to get in and out of the store quickly with whatever mom or dad needs.”