CURAD Wins Big at Product of the Year

Forty-thousand consumers vote every year to determine which new, innovative products will take top honors from Product of the Year. The World’s largest consumer survey of product innovation is conducted by a third-party research partner, Kantar TNS, a global leader in consumer insights.

Spanning across 37 countries, Product of the Year helps consumers identify the best products on the market, while rewarding manufacturers for quality and innovation. Each year, Product of the Year takes entries of products launched within the previous year that demonstrate advancement within their industry. Entries are then broken into categories including beauty, personal care, household essentials, food and beverage and pet care. Based on results of the consumer survey, one product wins in each category.

This year, SoothePLUS Gauze and Pads feature ARM & HAMMER™ Baking Soda was named Product of the Year in the first-aid category. The unique product was created to be naturally soothing and help eliminate bacterial odors while helping to protect wounds and absorb excess drainage to promote an exceptional healing environment.